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Offiicial: 2014 Mercedes-Benz CLA-Class Revealed

Giancarlo Perlas January 14, 2013

Mercedes-Benz CLA 250 Edition 1, (C117), 2012
Mercedes-Benz revealed its latest addition to its family of cars last Sunday night at the Westin Book Cadillac Hotel according to Detroit Free Press. The 2014 CLA-class concept is aimed at younger buyers in the auto market.

The new class is set to be on sale this coming fall and they are offering a lower price for it, as compared to the compact C-class that they are currently providing. Based on the report, the starting price is set $5,000 less than the lowest C-class car. This means, buyers can now own a Mercedes-Benz for around $30,000.

Joachim Schmidt, Sales and Marketing Head of Mercedes-Benz, said that their goal is to offer people a whole new way to enter the Mercedes family. This is also a good way for the brand to attract a new set of customers because the price is now more within reach added Schmidt.

Daimler Chair, Dieter Zetche, stated that the new CLA-class is nothing like the previous models because it will be utilizing a new platform. He further said that it will also serve as a basis for the development of five more models under the brand.

Included on the new CLA-class sedans will be the front-wheel drive’s all-wheel drive feature.

Here are fresh photos from the event, thanks to Detroit Free Press:

About Author

Giancarlo Perlas

Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations. Alongside his civic and corporate pursuits is his love for cars, particularly those made by Mercedes-Benz. In 2012, he found himself with like-minded individuals within BenzInsider. From then on, he used the platform as a way to share his passion with the automotive community. Follow his Facebook page at https://www.facebook.com/benzinsider, X (formerly Twitter) @giancarloperlas, and IG @benzinsider. View all posts by Giancarlo Perlas →

Comments (3)

  1. Pingback: Why Mercedes-Benz is Offering Lower-Priced Models | BenzInsider.com - A Mercedes-Benz Fan Blog

  2. Pingback: 2014 Mercedes-Benz CLA-Class Revealed

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