This campaign developed by German Association of Automotive Industry and their members is developed to create a multi-brand information platform that will let the US population know about the advantages of using “clean diesels” and the technology that runs it. Another aim is to advertise that diesel is better than gasoline in terms of consumption, performance and cleanliness.
In line with this campaign, participating car companies showcased their new cars that rightfully bear the campaign’s logo. They will also apply the logo in their advertisements, TV spots, brochures and showroom. According to ClearlyBetterDiesel.org, the vehicles that will have this logo, are in compliance with the strict environmental standard of all the states in the US. Aside from this promotion, the campaign also made sure that the site is comprehensive enough for US citizens to understand alternatives to gasoline, latest research and development and a lot more.
The campaign will officially launch in Detroit, Michigan at the North American International Auto Show in January 2013.