Thanks to strong September sales figures that jumped 7 percent compared to the same month last year, Mercedes-Benz was able to pad its lead over German rival BMW. So far, Mercedes-Benz leads by 5,221 vehicles in its bid to claim the title of number 1 luxury car brand in the United States.
According to a statement by the automaker, the strong sales can be attributed to the updates on the GLK compact SUV and the C-Class compact sedan. This helped the company reach 23,156 total units delivered in the US last month, compared to the 21,761 units BMW sold over the same period. In addition, Lexus—the luxury car marque of Toyota—was a close third at 20,386 units.
Mercedes-Benz took upon itself the challenge of wresting the crown from BMW, who won 2011 by a mere 2,715 units from longtime leader Lexus. If things continue improving like they are right now, Mercedes-Benz could reach that goal.
The automaker sold 7,872 C-Class units, accounting for an improvement of 15 percent compared to September 2011. As for the newly updated GLK, sales rose 66 percent to 3,206 units.
Steve Cannon, CEO of Mercedes-Benz USA, said that it’s shaping up to be “a nice finish for the year” in an interview back in September.