smart won this year’s Interactive/Physical Innovations at the International Art Director’s Club awards. This is for the interactive game called eball which shows off the dynaminism of the e-driven smart car.
The eball game works like the ping pong game that we play years ago. In this game however, instead of using a joystick to drive the ball back and forth on the court, you use two smart electric drives.
Dr. Annette Winkler, Head of smart said, “We wanted participants to experience the incredible driving fun of the electric smart and smart eball achieved that perfectly.” She added, “The aim of the game was understood immediately and anyone can just dive straight in – it’s just as intuitive and straightforward as our smart electric drive.”
The most important awards recognition for advertising will have its ceremony on May 8 in New York.