According to Mercedes-Benz Financial Services, it gets an ample amount of online payment through their mobile channels. The secret lies in the early work done by MBFS to establish itself in the mobile arena, providing customers with mobile apps since 2009.
“We quickly recognized that mobile devices were a preferred channel for our customer base,” said MBFS Business to Consumer Marketing Manager Matt Wiethoff. “And we’ve tailored our account management offerings around these platforms.”
MBFS says that it received $14.1 million in the first quarter of 2012 alone, and that is more than twice the $6.5 million received over the same period in 2011. The company says that that figure accounts for over 10 percent of its total payments received through its online system.
Here’s another interesting tidbit: customer satisfaction index scores for these mobile payment methods are up around 6-7 points, which means MBFS is also constantly finding ways to improve its service even with the number of people who uses this channel increases steadily over time.
There’s a recent infographic showing people spend more time on apps than on the mobile web anyway, so MBFS is on the right track here. Kudos to them for providing stellar financial service that makes payments easier for Merc customers.