The Cannes International Film Festival is one of the most prestigious in the world, and it is only fitting that Mercedes-Benz is part of the event. In fact, it’s sending in a fleet of golden shuttle vehicles as a tribute to the Palme d’Or.
The Palme d’Or, which translates to Golden Palm, was introduced in 1955 and is the highest award at Cannes. To commemmorate the 65th awarding of this much-coveted prize, Mercedes-Benz has provided the golden shuttles to drive around Cannes so that VIP guests can travel comfortably.
In addition, a golden SL 65 AMG “45th anniversary” will be present at the amfAR foundation’s Cinema Against AIDS Gala, to be held on May 24 at the Hotel du Cap-Eden-Roc. The name of the special unit is derived from 2012 being the 45th year of the high-performance luxury vehicle manufacturer. AMG was founded back in 1965.
AMG also partnered with other events during the Cannes International Film Festival. It sponsored the IWC Filmmakers Dinner and the Le Club by Albane, giving test drives as well as providing shuttle service to guests using an array of Mercedes AMG vehicles.