Brought to our attention by regular reader Jay, here’s a teaser video that can be found in Mercedes-Benz’s official YouTube channel on design fundamentals. Forget brand names, designer Luke Leitch says. He goes on to describe what he feels are what you should look for in a design.
Curiously, the video doesn’t show a car or a detail but a seat, done with highlights of lime green. Definitely not a color normally associated with factory cars from the German automaker. The end of the video shows the phrase, “do you dare challenge your perception?” Well, Mercedes may be preparing us for something truly different, as we shall see with the release of a series of smaller cars like the CLC and that are targetted towards a younger generation. In going after that market, Mercedes does indeed need to present itself in fresher ways, and we can only wait with anticipation on what this 125-year old carmaker will come up with.