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AMG and Ducati Partnership Ends

Clarissa April 19, 2012

After Audi announced that they have acquired Ducati from Investindustrial Group, AMG also released a short statement that it has ended its “marketing cooperation” with the motorcycle brand. This is not surprising, since Audi is a competitor of Mercedes-Benz.

Some blogs speculated that Mercedes-Benz AMG bid to buy Ducati, however, the three-star brand cleared that it was never part of their plans, saying “Our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this.”

Here’s AMG’s official and brief statement:

Since the end of 2010 a successful marketing cooperation has existed between AMG and Ducati. The company takeover by a rival car manufacturer has understandably resulted in the end of any further collaboration. The takeover of Ducati was never our aim – our focus lies clearly in developing and producing premium performance cars and we will be concentrating all our energy on this.

Comments (2)

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