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Perfect Partner Campaign Highlights Mercedes Vito Van

Emmanuel P March 9, 2012

BenzInsider fan and creative artist Tom Ward recently called to our attention a couple of videos he and his team put together to portray the Mercedes Vito Van as the perfect partner for industry and commerce. In the video entitled Courier, a delivery man is shown becoming agitated over a bird dropping. With utter disregard for the packages in his care, this courier rummages over the contents of the packages in order to find a suitable rag to wipe away the filth on his Vito’s windshield. Satisfied over his handiwork, the courier leaves the packages strewn by the roadside to step back into his beloved Vito.

Another video, titled Builders shows a pretty lady walking down the street who mistakenly thinks that she is the subject of the extreme interest shown by a construction crew. To her dismay and embarrassment, she discovers that the subject of the crew’s interest is the Mercedes Vito rolling down the street behind her.

Both videos were produced for the Mercedes Benz-Northside Truck and Van dealership in England. By being humorous and down-to-earth, Ward and his team have managed to portray the Mercedes Vito in a different light, far from the slick but sometimes boring corporate presentations produced by the big boys.


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