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‘Icons of Style’ Making of Video

Emmanuel P December 23, 2011

Found on YouTube is this clip on the making of the Icons of Style presentation. Seeing glossies on a magazine or on a web page belies the effort  and logistics involved in making such a presentation. Featured as icons of style are a Mercedes SL and supermodel Lara Stone, who successfully portrays an aura of suspense and mystery Hitchcock-style.

Until you see the small army of technicians, photographers and support crew, you would think that shoots like these can be done with a couple of guys and a camera. Perhaps the many high quality amateur efforts you see on the Web will make you think that, but seeing the people who do this for a living gives you a healthy respect for the skills and professionalism they bring to presenting a product.


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