Starting January 1, 2012, the sports brand Puma will be the exclusive licensing partner of Mercedes GP Petronas for their footwear, accessories and apparel. The agreement also includes the ability to get their brands on MP W03, teamwear products and the 2012 race car.
Puma will also provide the Mercedes Petronas team with its latest developments in fireproof race wear for pit crew and drivers. The company was known for its fire retardant technology which helped improve driver race wear by maintaining optimal performance in comfort and safety while also making sure that the weight is not too heavy.
“PUMA has a long and successful heritage in motorsport and, having worked with them previously in Formula One, I know their technical performance innovations for racewear are amongst the best in the industry, which is of course critical to our racing operation. PUMA’s global capability to design, develop and distribute licensed products for fans of the Silver Arrows around the world is equally impressive. This is a key partnership for MERCEDES GP PETRONAS, and one we are delighted to have established,” commented Ross Brawn the Team Principal of Mercedes GP Petronas.
Meanwhile, Puma’s Senior Head of Global Sports Marketing, Christian Voigt said, “PUMA is fully committed to motorsport for the long term, and signing this partnership with the MERCEDES GP PETRONAS team is a major statement for us as a brand. Mercedes-Benz has such a rich heritage in motorsport and MERCEDES GP PETRONAS is an exciting continuation of this story. With such talented drivers and team personnel, it’s clear they are destined for great things in the years to come. Combining our experience in licensed product development and distribution with the brand equity of the team has significant commercial benefits for both parties, and is another strong basis for this new partnership.”