Ernst Lieb, the well-liked CEO of Mercedes-Benz USA since 2006 was relieved of his post, according to Automotive News.
Since Lieb handled the company, the sales went up to 10.4% for that year, trailing ahead of the US car market revival. The company also became the leading brand in the USA, well past Lexus, and this all happened under his wings. To add on to all that is his experience and contribution to Daimler because he has been with the company since 1976, joined in as a spare parts specialist.
So it has surprised everyone when Daimler announced that he will be relieved of his duties. Rumor has it that he did not leave the company in his own volition, especially since it’s so sudden, proven by being replaced temporarily by Herbert Werner, the CFO and VP of Finance, Controlling and IT.