The Australian professional golfer, Adam Scott, was appointed as the new international golf brand ambassador.
He is the perfect representative for the brand because of all his achievements, like being the winner of the 2011 WGC-Bridgestone Invitational. He embodies Mercedes-Benz excellence, which is part of the reason he was chosen.
Luder Fromm, Mercedes Global Marketing Director commented, “I’m delighted to welcome Adam Scott to the Mercedes-Benz family – our values of fascination, perfection and responsibility fit perfectly with Adam’s own principles. He has had such a great year, and we believe that he will be a valuable asset to the Mercedes-Benz golf. He’s a new breed of golfer who embodies Mercedes-Benz values both on and off the course– the best or nothing.”
“It’s a real honour to be involved with Mercedes-Benz – a brand with a reputation which is second to none, and whose values mirror those of golf,” Scott said. He also added his happiness saying, “It’s great to be part of a brand that is extensively engaged not only in the world of golf but also other platforms that fit so well with my personal interests. Its motorsports activities are a given, but its sponsorship of Fashion Weeks across the world are fantastic.”