“Less Doors” Commercial, is it Intentional?

There has been some grammar corrections on the Internet brought about by a Mercedes-Benz commercial. At 24 seconds, the man would say that the vehicles has “less doors”, even though, grammatically it should be “fewer doors.” The netizens are actually thinking about whether this is intentional or not, but thinking how this is being talked about, it certainly is intentional and not something that Mercedes-Benz or the ad agency just messed up on.

This is what a Mercedes-Benz marketing representative had to say about the “grammatical error”: “In this case, we’re told that the word “less” was chosen because it’s the direct opposite of “more” (which is used several times within the commercial).” I guess they decided for “more” as that would fit the commercial better, even though, it is grammatically incorrect.

Schumacher and Rosberg in the 5th and 6th Place at the Indian GP

170999101 7591227102011 Schumacher and Rosberg in the 5th and 6th Place at the Indian GP

Michael Schumacher placed 5th and Nico Rosberg placed 6th, which is a great result for the two drivers. The top spot was grabbed by Red Bull’s Sebastian Vette

Truly, Mercedes GP Petronas team performed really well at the Indian GP at the Buddh International Circuit.

“I am obviously happy about the race today. We achieved the maximum that we could hope for, and as a team we maximised our potential. Fifth and sixth places are a great result for us. On top of that, my car was very nicely sorted for the race and very stable. At the start, everything worked out according to my strategy as I deliberately didn’t want to use KERS in the first two corners and save it for the long straight where I knew that I could make up some positions. In the second stint, I managed to maintain my tyres so I could stay out longer and that was enough for fifth place. What’s really important at the moment is that we keep pushing and trying to improve, and that is what we achieved today. To the organisers of the first Indian Grand Prix, I would like to send a big compliment; I’m sure that I am not the only one to say that this was a very positive debut, ” Schumacher said after the race. Rosberg has the same feelings when he said, “We can be happy with a good team result and that’s what the boys in the garage deserved. I’m also pleased to have gained one place on my grid position. However my strategy was not perfect today and I lost some time in the second pit stop which meant that I wasn’t able stay ahead of Michael. I had good pace at the end of the race and pushed very hard but it was impossible to catch him over the last laps. I’m confident that we can repeat this good result in the last two races. All in all, it has been a good Indian Grand Prix debut for us and I hope all the fans enjoyed the race. I’m looking forward to coming back next year.”

Source: Daimler

Daimler and Rolls Royce Now Hold the Rights of Tognum

tognum Daimler and Rolls Royce Now Hold the Rights of Tognum

The supervisory board of the Tognum, the engine manufacturer is now in the hands of Rolls Royce and Daimler.

The two company hold the 98.8% of shares of the company, therefore they now have the power to control the motor manufacturer, with the main person in charge, Andreas Renschler, the head of commercial vehicle division of Daimler. Meanwhile other members of the board are John Paterson, Michael Haidinger and Andrew Heath from Rolls Royce and Stefan Buchner, from Daimler.

Superlight E-Class Planned For 2015

superlight e class Superlight E Class Planned For 2015
German magazine Auto Bild reports that a superlight version of Mercedes’ current E-Class is in the works. Using carbon fiber structures, the lightweight E-Class is projected to be 350 kilos or 770 pounds lighter than the regular model. If your experience with carbon fiber is with body panels only, there’s no need to be apprehensive about the safety aspects of a lightweight E-Class. Properly designed carbon fiber can be more rigid than steel and of course, is much lighter. This is the reason the top classes of motorsports use this material extensively, and exotic car makers such as Lamborghini have started using carbon fiber structural components in its latest models.

Carbon structures in the E-Class will allow the removal of the B-pillar, which could pave the way for more radical designs, such as gullwing or sliding doors. The car’s lighter weight (projected at 1,300 kilos) will also benefit the car’s performance and handling, and will allow the use of much smaller engines for the fuel-sipping models. Scheduled for release in 2015, these superlight E-Classes will be produced in numbers of about 20,000 annually.

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