The People’s Supermarket won the International smart Future Minds Award

Clarissa September 15, 2011

At the IAA, smart held an awards ceremony for the Future Minds Award, given to a visionary and sustainable project. There were eleven projects from different industries of design, society, media, science and mobility that were nominated to get the award.

Lidewij Edelkoort, a trend forecaster, Graham Hill, a sustainability blogger, Magne Furuholmen, an artists, and Dr. Annette Winkler, smart head, were the jury who chose the winner, The People’s Supermarket from London.

“The People’s Supermarket makes a positive contribution to urban life. The convincing concept helps people in cities to return to community values. It’s also about healthy food – and food is a subject that unites people around the world!” the jury said. Dr. Annette Winkler also commented, “The People’s Supermarket” has lots of things in common with smart: the project questions the status quo, improves the quality of life in cities and proves that less can often be more.”


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