The People’s Supermarket won the International smart Future Minds Award

Clarissa September 15, 2011

At the IAA, smart held an awards ceremony for the Future Minds Award, given to a visionary and sustainable project. There were eleven projects from different industries of design, society, media, science and mobility that were nominated to get the award.

Lidewij Edelkoort, a trend forecaster, Graham Hill, a sustainability blogger, Magne Furuholmen, an artists, and Dr. Annette Winkler, smart head, were the jury who chose the winner, The People’s Supermarket from London.

“The People’s Supermarket makes a positive contribution to urban life. The convincing concept helps people in cities to return to community values. It’s also about healthy food – and food is a subject that unites people around the world!” the jury said. Dr. Annette Winkler also commented, “The People’s Supermarket” has lots of things in common with smart: the project questions the status quo, improves the quality of life in cities and proves that less can often be more.”

Comments are closed.

Login to your account

Can't remember your Password ?

Register for this site!