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Mercedes-Benz Goal 2015: Be the Number 1 in India

Clarissa September 4, 2011
Mercedes-Benz Goal 2015: Be the Number 1 in India

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In 2009, Mercedes-Benz had been thrown off from the India luxury car segment’s number one spot by its rival BMW. In 2010, the three-pointed star company also had the same fate. However, the Indian counterpart of the brand said that everything will change come 2015.

Debashis Mitra, India Director of Sales and Marketing of Mercedes-Benz said, “Our entire product portfolio relevant to the Indian market will come here in the next three years… I think, we will have 9 to 10 new brands by then.”

And since in 2015, all the company’s cars for the Indian market will be on shore, Mitra said that the “actual game of numbers will start” by then. He also said that they have a goal of having a profitable growth, saying that the only reason BMW gained volume is the SUV X1, which is their entry level car and not on other segments of luxury vehicles. He stated, “During January to July period this year, Mercedes Benz has sold 3,991 units. However, BMW has sold 5,364 units and out of that 1,620 units comprise of its small SUV X1.”

BMW, meanwhile, answered that they are confident that they will maintain its number one position as BMW India President commented, “For us leadership is not just about sales numbers. We want to take it to a new level by leading in every perspective of brand positioning, customer satisfaction, technology and also being an employer of choice.”

Well, we really just have to wait until 2015. But until then, only one thing is certain, Mercedes-Benz is determined to regain the number 1 spot.


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