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Mercedes Previews Upcoming B-Class Interior

Emmanuel P July 29, 2011

In a preview held of the results of brainstorming exercises held in Mercedes’ Advanced Design Center in Como, Italy, facets of the new interior for the upcoming B-Class were presented. Immediately noticeable was the fact that many of the detail elements previously reserved for the high-end vehicle segments were present in the new interior of the B-Class. For example, the dash that was stitched with ARTICO man-made leather may make it to production. Other high-class details like the large, three-dimensional decorative element spanning the entire dashboard can be observed, as well as a galvanised surface contrasting with a piano black background for the display panel that takes pride of place in the center of the dash.

These elements are the result of studies done by Mercedes in the field of perceptual psychology, where the perception of high quality brings out positive emotional responses from the vehicle’s occupant. Part of the preview also showed unfinished models of the interior design elements, where the select journalists where able to see the designs as pure form. In this guise, components such as the dash vents and steering wheels looked more like sculptures than functional automotive art.


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  1. Pingback: Mercedes Previews Upcoming B-Class Interior - BenzInsider | The Art of Placement

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