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F1 Driver Coulthard Now AMG UK Ambassador

Emmanuel P July 27, 2011

As if his ties to Mercedes and McLaren weren’t enough, retired F1 driver David Coulthard has been tapped by AMG as its ambassador in the UK. The popular driver, who helped form the Red Bull Formula 1 team also continues to work for Mercedes’ racing efforts as a driver of an AMG C-Class in the DTM series.

As brand ambassador, Coulthard will be present at public relations events for Mercedes-AMG, which won’t be a foreign arena for him, as he also moonlights as an F1 commentator for the BBC. But more than being just for show, Coulthard is reportedly being tapped to help tune AMG’s cars in the handling department. Having Coulthard test drive cars to work their best in England’s unique mix of roads will be well suited to the UK native. As well, his experience of winning more than a dozen Grands Prix will also surely help the burly muscle cars from AMG tackle England’s roads.


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  1. Pingback: F1 Driver Coulthard Now AMG UK Ambassador | Mercedes-Benz

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