smart Times is the world’s biggest gathering of smart fans and had been happening in Austria for the past ten years. But for the first time, smart Times event will be held in Italy on August 4-7, 2011 and will gather the smart community in Riccione on the Adriatic coast.
The event is expected to gather about 4000 smart fans from 22 nations. Some of them will bring their self-designed smart cars in Riccione as they celebrate their passion for the brand and connect with industry experts and designers.
According to Dr. Annette Winkler, Head of smart, in the future, they will take the event in different countries each year “to increase the appeal of the get-together for the smart family.”
smart Times will have varied programs including fun, sports and entertainment which will focus on smart fortwo. The highlight of the event will be :”smart meets Museo Ferrari” excursion to Maranello, where the enthusiasts will visit the museum of the famous red sports car.
Before the gathering though, you can already “attend” their virtual event on Facebook. The idea of the online event is to allow smart enthusiasts to chat regularly to compare notes with experts or other people in the smart community. You can also visit their website to get more information about the event.