As a follow-up to its announced intention in March of opening a Mercedes-Benz Driving Academy for teenagers in the U.S., Mercedes has announced the initial location of the company’s Driving Academy. The Los Angeles site will teach young drivers the techniques of proper car operation and driving, as well as exposing them to the benefits and features of the Mercedes-Benz brand.
The October launch of the Academy will see students being trained through online, classroom and behind-the-wheel training. The California-focused curriculum includes on-road training, digital animations, problem-solving exercises and in-car coaching based on questioning. Heading the LA branch is Carolyn Duchene, a veteran Daimler employee with experience in Mercedes’ projects, including training and education.
Says Duchene, “In addition to a unique educational approach, our highly qualified staff will be a key differentiator for the Mercedes-Benz Driving Academy. We are recruiting and hiring the best talent for all areas of operation. The Mercedes-Benz Driving Academy will connect with students and parents using a personalized, customer-centric approach that truly creates a unique offering among driver’s education services for new teen drivers.”