Drive & Seek campaign for the C-Class

Kharl Prado May 18, 2011

The C-Class is undoubtedly the king of Mercedes-Benz dealerships, with admirable sales figures that cut across all markets worldwide. The company is not oblivious to that fact, and that’s why it has decided to launch a one-of-a-kind interactive campaign to strike the C-Class’ popularity up several notches.

Vice President of Brand Communications Mercedes-Benz Cars Anders Sundt couldn’t have said it better himself – “The C-Class Coupe campaign does a wonderful job reflecting the identity of the vehicle – agility and design. In addition to current Mercedes-Benz drivers, with the C-Coupe we are particularly aiming for a new, younger target group, hence the modern campaign approach.”

We’d love for the elders to prove him wrong on that point. Are youngsters the only ones who know how to get information about their favorite premium vehicle manufacturer online? Meanwhile, the new campaign project promises to be a blast with all moving picture content for the Internet and print, radio and television being incorporated into one very comprehensive film production. As a matter of fact, filming locations have been set in Singapore, Malaysia and South Africa.

You’ll find the web video here, while there are also several online projects such as banner ads, iPhone and iPad apps as well as on other social media channels. Check out the video guys. And tell us what you think.

Source: Daimler

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