While everyone thought that the deal between AMG and Ducati was just a partnership, it seems that Dr. Z has inked a deal with the Italian motorcycle manufacturer and has brought it under the Daimler AG family. According to exclusive first-hand sources, the deal is worth just under $15 Billion, which is a pretty heft price for a company that only makes EUR 430 million in revenue. It said that the Ducati brand will be phased out and replaced by a new company, dubbed as Mercedes-Benz Bertha (paying homage to the wife of Karl Benz)
Mercedes will now directly compete with BMW and their motorcycle business, which means that they are aggressively trying to attack and dethrone BMW as the premiere motorcycle manufacturer. As of today, April 1st, Mercedes-Benz is entering a new era, an era that was 125 years in the making.