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EXCLUSIVE: Mercedes-Benz is buying Ducati – Entering Motorcycle Business!!! (April Fools’ Joke :))

Muamer Hodzic April 1, 2011

mercedes benz ducati motorc Custom 597x397 EXCLUSIVE: Mercedes Benz is buying Ducati   Entering Motorcycle Business!!! (April Fools Joke :))
While everyone thought that the deal between AMG and Ducati was just a partnership, it seems that Dr. Z has inked a deal with the Italian motorcycle manufacturer and has brought it under the Daimler AG family. According to exclusive first-hand sources, the deal is worth just under $15 Billion, which is a pretty heft price for a company that only makes EUR 430 million in revenue. It said that the Ducati brand will be phased out and replaced by a new company, dubbed as Mercedes-Benz Bertha (paying homage to the wife of Karl Benz)

Mercedes will now directly compete with BMW and their motorcycle business, which means that they are aggressively trying to attack and dethrone BMW as the premiere motorcycle manufacturer. As of today, April 1st, Mercedes-Benz is entering a new era, an era that was 125 years in the making.

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Comments (10)

  1. Pingback: Mercedes Benz Purchasing Ducati

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  5. “It said that the Ducati brand will be phased out and replaced by a new company, dubbed as Mercedes-Benz Bertha”.

    There… that gives it away as an April fool’s joke. You just don’t f**k with the Ducati name itself. The name’s got a long history and legacy.

    Reply
  6. Ducati doesn’t need Daimler. They already making enough money selling parts for their crappy bikes that are always break down.

    Reply

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