With the release of the updated C-Class, Mercedes has launched a major advertising effort to make the public aware of the benefits of this mid-tier offering from the luxury carmaker. The campaign is taglined A Class Ahead, and no stone will be left unturned to capture the mindspace of consumers. The C-Class is to be promoted using print media, TV, radio and the Internet. While the TV advertisements will be shown in rural settings, ads that will appear in print media will place C-Class variants in urban settings.
Each ad will focus on a specific feature of the C-Class, such as the Estate’s huge load capacity or the special features of the C-Class interior. As part of the ad campaign’s launch, Mercedes-Benz has released a slew of photos depicting the C-Class.
Mercedes touts the new C-Class as having a 30 percent improvement in fuel economy thanks to its engines with updated technologies. With the exception of the C300 CDI 4Matic, the entire C-Class range is equipped with a start/stop function to aid fuel efficiency. Mercedes claims that the updated range has 2,000 new components, the most significant being the drowsiness and proximity systems. Telematics features also allow net access and 3D nav displays.