Daimler Announces Mercedes-Benz Driving Academy In The U.S. for Teens

Emmanuel P March 24, 2011

It is a known fact that youth, testosterone and driving are not a good mix on public roads and this is borne out by the statistic from CDC that teens aged 16-19 are four times more likely to crash than adults. To teach drivers how to properly drive their saloons and sports cars, MBNA has announced the Mercedes-Benz Driving Academy for both teen and adult drivers in the U.S. Although no official date has been disclosed for the start of lessons, the company announced that preparations should be done by the end of this year, and that the academy will focus on “teaching teenagers the skills and competencies for safe and enjoyable driving.”

“Despite the dramatic changes in vehicles, highways, and the driving environment over the past 60 years, driver education remains relatively unchanged in the U.S.,” said Alexander Hobbach, Daimler AG senior manager. No information is presently available as to what cars Mercedes will use to teach young drivers, but it would be a safe bet to assume that beginners will not be taught using AMG’s performance models.

Mercedes launched a similar program in the UK in 2009 and almost 5,000 students enrolled, with a passing rate of 79%.

Adds Hobbach, “The skills required to simply get a license do not fully prepare young drivers to meet the demands of the road. Mercedes-Benz recognizes this issue and as a result is creating an educational program for the U.S. that is based on the best teaching methods and tools available.”

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