Aston And Daimler Rumored To Have Finally Formed Cooperative Venture

Emmanuel P March 31, 2011

Although being in the top levels of luxury car manufacturing is an exclusive and status-laden domain, it is not always as lucrative as the mother companies would like it to be. Daimler itself experienced this with its underperforming Maybach division, which it hoped to tap in battling Bentley and Rolls-Royce, whose ownership is in the hands of rivals Volkswagen and BMW.

It has already been reported here that Aston and Daimler were in discussions on the possibilities of a tie-up, specifically tapping into Aston-Martin’s experience in small production runs. Now, there seems to be a confirmation of such a cooperative venture, where Daimler would entrust the production of the next-generation Maybach to Aston, which would use its facilities in Gaydon, England. In return, Aston would gain access to Daimler’s technology, most specially in platforms and drivetrains, but also in other areas. Aston would benefit from these technologies in building the new Lagonda and a possible crossover vehicle.

Not a lot of details have emerged about this cooperation, however, and it remains to be seen whether Daimler will provide a whole platform or just extend aid in developing one.

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