Acknowledging that it does not control the top spot in terms of cars sales in India, Mercedes-Benz has declared that it may again do so by the end of the year. Stating that overall car sales went up over 30 per cent last year, Dieter Zetsche Mercedes Benz chairman added that “I’m proud to say that our sales force in India performed even better in 2010 and increased our sales here by as much as 80 per cent.”
BMW has been the acknowledged leader for the past years in India but Mercedes’ optimism is grounded in fact. Current market conditions are predicting upticks in sales and in January of this year, Mercedes sold 640 units, compared to 500 plus for BMW and around 480 for Audi. The Mercedes-Benz brand was in the top spot three years ago but BMW found the momentum to overtake its German rival since then. German manufacturers dominate the top spots in the Indian car market.
Mercedes is also looking forward to the holding of the Indian Grand Prix later in the year. As Mercedes has a strong Formula One team, Mercedes’ presence in this premier automotive race will be an unprecedented marketing opportunity for the company in India. Company officials have stated that brand consciousness can only increase with this racing event, where BMW and Audi currently have no presence.