Daimler Launches BharatBenz Trucks In India

Emmanuel P February 17, 2011

It seems that Mercedes’ parent company Daimler is looking at India with new vigor. Following its relaunch of the Maybach ultraluxury brand and the introduction of the G-Class with the AMG G55, Daimler has launched an excusive brand of trucks labeled BharatBenz for the Indian market. Says Dieter Zetsche, Chairman of the Board of Management of Daimler AG, “We are sending a clear message with our new truck brand: Daimler is at home in India. Our BharatBenz trucks are the right combination of Daimler’s DNA and India’s market know-how. These trucks will be developed and built in India, for India, and by specialist employees from India.”

Bharat means India in local dialects and it was chosen by Daimler to reinforce the division’s commitment to serving the local market. BharatBenz will offer customers trucks from the 6 to the 49 ton range which will serve as platforms for varied applications. Light duty trucks will be based on the proven Fuso Canter platform while the heavier duty trucks will use Mercedes’ own truck platforms.

India is now the second largest market in the world for medium to heavy duty trucks. Daimler projects that the market will double by 2020 and it is positioning itself to take advantage of this upswing.

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Comments (2)

  1. Pingback: Tweets that mention Daimler Launches BharatBenz Trucks In India | - A Mercedes-Benz Fan Blog --

  2. Dear Sir,

    I am herewith sending my resume for your kind perusal. If any vacancy suits for my experience kindly call me.


    Name : K. VENKATESAN

    Date of Birth : 8th June 1969

    Qualification : B.Sc Mathematics

    Diploma In Radio & TV Mechanic

    P.G.D.I.M. 2010. (M.B.A.)

    Address for Communication : F, Malolan Apartments
    92, North Park Street
    Ambattur, Chennai – 600 053.
    Phone : 9884014184
    Email : [email protected]

    Applying for the post of : GM SPARES

    Total Experience : Experience of 16 years in
    Automobile industry

    Working as Spares Manager in YASHASWINI MOTORS PVT.LTD. Dealer for
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    Worked in Transcar India Pvt.Ltd. from 2008 to 2010 dealer for
    Mercedes Benz India Pvt.Ltd. as Parts Manager.

    From June 1996 to October 2002.

    Worked in Sundaram Motors as Store Officer, Mount Road, Chennai (TVS Group)

    From June 2002 to 2008 as Work shop Stores in-charge

    Nature of Duties
    Ø Managing inventory of spare parts
    Ø Procurement – Placing orders to Original Equipment Manufacturers (OEM) as well as local suppliers
    Ø Issuing Parts to stores for day-to-day work
    Ø Monitoring supplier’s Credit limit
    Ø Follow-up for making payment to suppliers & outside labours
    Ø Arranging delivery of items from Chennai to other branches through Transporters
    Ø Liasioning with OEM for getting replacement of parts damaged in-transit
    Ø Apprising Management by highlighting Receipts, Issues and Non-moving parts
    Ø Preparing monthly reports for the supplier
    Ø Controlling Non-Moving parts and taking action to liquidate these parts
    Ø Preparing ISO Audit procedures and monitoring the activities at regular intervals
    From June 1996 to June 2002 worked as Executive in Spare Parts – Sales Division

    Ø Collection of orders from dealers
    Ø Order processing and payment follow-up from Customers
    Ø Dispatching the orders received from Customers
    Ø Parts ordering and payment follow-up for suppliers
    Ø Liasioning with Suppliers and Dealers
    Ø Allocation of Parts to Branches
    Training program

    Sponsored by employer (Sundaram Motros)
    Inventory and Supply Chain Management
    Ø At Fiat India Limited, Mumbai
    Ø At Honda Siel Cars Limited, Delhi
    Ø Attended CPPS (Certified Parts Processing Specialist) Programme conducted by Mercedes Benz PUNE.

    Computer knowledge : Experience with Lotus and Autoserve in
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    Used SAP Siebel package in Mercedes
    Benz in Transcar India Pvt. Ltd.
    DMS AND DCS PACKAGE use in Eicher

    Well versed with Microsoft Excel and Word
    Knowledge of Power Point Presentation.
    Having experience of handling 30-50
    Crores turnover

    Languages Known : English, Tamil,Telugu,Knowledge of
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    Joining Period : January 2012.


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