During the entirety of Mercedes-Benz Fashion Week, there’s a 2012 CLS 63 AMG dressed up in police livery patroling New York City. All of the car’s 518 horsepower will be used to taxi some of the city’s notably fashionable citizens as the event goes on. Once picked, they will get a picture taken and could get a chance to be invited to the Fashion Week’s fashion shows and culmination event to be held at the Mercedes-Benz Star Lounge.
“The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,” said fashion force culmination event host Brad Goreski.
“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” added Mercedes-Benz USA manager for brand experience Lisa Holladay. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”
Some prominent bloggers specializing in the world of fashion were tagged to be Fashion Enforcers. The list includes Fashionista.com’s Lauren Sherman, Grungygentleman.com’s Jace Lipstein, Refinery29’s Kristian Laliberte and manrepeller.com’s Leandra Medine.