Mercedes-Benz to Break Out Integrated Ad Campaign for New CLS

Kharl Prado January 13, 2011

As Mercedes-Benz prepares for the celebration of the automobile’s 125th birthday on January 29, the German automaker has revealed that it will also launch its integrated advertising campaign for the new CLS coupe.

The automaker is keen on putting the CLS on the forefront of consumers’ awareness, with the campaign encompassing practically all types of media. You’ve got a TV spot, extensive print ads, pre-roll ads and even some Internet-based marketing. To engage the people, there are also some interactive marketing activities in store for those who eagerly await the CLS.

Of course, there’s the omnipresent TV ad, which shows just how alluring the new CLS is. Films showing online and on movie theaters are also part of the campaign. The print component involves 12 different ads that aim to hype up the vehicle’s visual appeal and other qualities. Netizens can also log on to view an interactive web special, featuring a short story penned by Joey Goebel.

“With the launch of this model in October 2004 Mercedes-Benz established a bold, new vehicle concept and the new version builds on this with its exciting design and refined sportiness”, said Mercedes-Benz Cars Head of Brand Communications Anders Sundt Jensen.

“On top of this, the coup√© offers even greater efficiency, agility and safety than before. Every driver of the new CLS will be able to feel this perfect combination of sensuality and sense which makes this such an unique vehicle. And that is what we focus on in the campaign.” The new CLS showcases the fusion of fuel economy and power, a fitting tribute on the day the automobile was born.

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