smart, in being the first car brand to develop a drive app for the iPhone recently won two “Mobile Excellence Awards” initiated by the ITV Alliance. In evaluating the various innovative entries, the jury at www.mobilexawards.com evaluated the submissions using five main criteria: strategic initiative, impact of technology used, creativity, ease of use and reach and execution and market success.
At a gala dinner at Paramount Studios in Los Angeles, Johann Jungwirth, CEO of Mercedes-Benz Research & Development North America, Inc. accepted the two first place awards won by the smart app for the iPhone®, those being the Best User Interface for Mobiles and Mobile Music.
By putting together a smart kit and cradle for the iPhone, the popular device becomes a multimedia trip computer optimised for the smart fortwo in terms of function and design. Functions like hands-free calling, internet radio, a smart touch navigation system plus, of course, your personal music are incorporated. A function called the Car Finder will , together with your iPhone, help you go to where your car has been parked. The two elements which make up the system are the cradle with built-in microphone and auto-mute loudspeakers and the smart drive application for the iPhone.
Available since August of this year, the smart drive kit for the iPhone is available from smart dealers for around $320. The Apple App Store provides the software for less than $15. Upgrading the navigation system will cost in the neighborhood of $65 per year.