There will now be a new Mercedes-Benz dealership at the Daytona International Auto Mall. Sonic Automotive, which owns the Mercedes of Daytona Beach dealership located at 1720 Mason Avenue, just shelled out $2.65 million for a lot on the Auto Mall. Once relocated there, Mercedes-Benz will go head-to-head again with BMW, one of Mercedes’ primary luxury car brand competitors and the one that was beside the Mason Avenue dealership as well.
The Fields BMW lot is right next to Mercedes’ lot, and the general manager of Fields, Bill Butler, was quick to comment on the move, citing that the presence of another luxury car brand should only help the market at the Auto Mall. Of course, there are also other automakers with dealerships there, including Chrysler, Ford, Dodge, Volkswagen, Nissan, Ram, Licoln and Mazda.
At the moment, there are no definite dates on how long it would take Mercedes-Benz of Daytona Beach to move to its new home, and no details have been given as to the fate of the Mason Avenue branch.
Sonic Automotive is based in Charlotte, North Carolina and operates a lot of car dealerships in the United States—the current total of which currently exceeds 150. In fact, in the state of Florida alone, Sonic has 13 dealerships in place. The publicly-traded company has Bruton Smith at the helm. Smith runs Speedway Motorsports, which owns 8 tracks in NASCAR.