The Mercedes-Benz A-Class supermini/subcompact recently got launched in the People’s Republic of China, the latest in a long line of vehicle models seeking to snag a share of the large Chinese market. Pricing starts at 238,000 yuan ($35,800) for the A160 model, while the five-door A180 fetches for 278,000 yuan ($41,700).
Daimler is hoping that the A-Class will improve the company’s sales, as the company has well exceeded its target in terms of sales after having sold 101,300 units in the passenger car division alone, all in just three-fourths of the year. Of course, if you have a target of tripling that sales figure in China within 5 years, then every launch has to lead to success.
One of the strengths that the A-Class has going for it is that it has an electric version: the Mercedes-Benz A-Class E-Cell. While there is no word yet when the E-Cell version will hit China, it is already slated to be leased to certain countries such as France, Germany and the Netherlands.
Many automakers are really tying to get a piece of the pie over there in China, and Mercedes-Benz must be thinking that the A-Class is the key to its future success.