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Daimler increases EBIT target, again

Kharl Prado November 2, 2010

Ever since the company recovered from what was the automotive industry’s greatest blow, German premium car giant Daimler has been on a roll. And it shows, through the company’s decision to once again increase their EBIT target this year. The first time back in July, they increased their EBIT up to 6 billion euro. Now, Daimler bumped it up to 7 billion euro, or roughly 9.72 billion dollars in the U.S.

Company officials are betting on market conditions to keep being favorable as they were back when the year started. Right now, the company has earned 5.3 billion euro so far, netting them a third quarter profit of 1.6 billion euro, or 2.22 billion U.S. dollars.

Daimler CEO Dieter Zetsche meanwhile believes that while the economy is yet to enjoy full recovery from the recent recession, their company has solid ground towards attainting, if not exceeding, their set targets. Having sold 475,100 units both private and commercial in the third quarter of this year along, they’ve increased their year-to-year sales by as much as 23 percent.

And the best proof that a company is doing well? Simple—job opportunities. Daimler is looking to hire a little more people as compared to their employment figures in 2009.


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