Nicolas Hayek, a renowned figure behind the success of ‘Smart’ car and Swiss Watch Company, has left the world. He has left behind all his fantastic creations as an inheritance to the humankind. An eminent engineer, he completed 82 years of age and left us on 28th June as a result of heart attack that hit him at his workplace in Switzerland.
During the beginning of 80s, Nicolas Hayek came forward with an idea that proclaimed at offering swatch timepieces in various hues that too at low and affordable prices. For this target he used various marketing techniques that helped in promotion of the products giving the sales a commendable success. His similar creative approach for an automobile gave birth to the ‘Smart’ car.
The smart car was highly compact as it could give room to only two people. It even facilitated its users with body films that were interchangeable. It helped the users easily change its exterior colors. It even had diesel-electric solution which enabled the vehicle to provide stupendous mileage. Hayek was the sole inventor of this smart car and he needed to club himself with some automotive producer who would provide him ways to implement his concept in an effective manner. Hayek intended to partner with VW and ultimately ended up shaking hands with Mercedes as the former agreement did not bear fruit. With the passage of time he gave up the business since Mercedes-Benz refused to implement the diesel-electric solution invented by Hayek. The chapter of the smart car with this solution ended then and there. These hybrid solutions have not yet made it to the present market and are still a project lurking midway.
Now that Hayek is no more, both admired brands, ‘Swatch’ and ‘Smart’, serve as a tribute to him and his creative inventions. His brilliant concepts and invincible courage helped him to bring his dreams to life.