Mercedes To Dethrone Lexus as U.S. Luxury Brand Leader

Michael C. July 27, 2010

After ten years of leading the U.S. luxury vehicle sales charts, Lexus may shortly be dethroned by the previous leader, Mercedes-Benz, as well as BMW. While Lexus sales have been recuperating this year from the first half of last year’s poor sales result, the Mercedes-Benz sales have been going up really fast.

One likely reason for this discrepancy is the chain of recalls Lexus has had this present year, which includes accelerator pedals, floor mats, leaking gas tanks and defective valve-springs. Also, based on the reports, the the strong sales of Mercedes-Benz has been greatly influenced by the release of the new E-Class.

Last month, the sales of Lexus went up by merely 2.7 percent in contrast to the 25 percent and 15 percent boost in sales of Mercedes and BMW respectively. Until Lexus sort out its problems and convince its clients that their quality problems have been dealt with, Toyota’s premium brand could descend behind both German brands.

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