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Mercedes-Benz India to introduce new models amidst market growth

Kharl Prado July 30, 2010

It’s all in the name of sales. Mercedes-Benz in India is determined to stay ahead of the pack, and its plan of action is introduce even more models into their showrooms to attract more clients. They’re also planning on having 2nd shifts and maintain brand spending to get a bigger share of an already expanding Indian market. Analysts forecast around 50 percent of market growth this year.

The company based in India also expects parent company Daimler AG to fund a project to sell first and second hand Mercedes-Benz models. The region has plenty of potential customers looking to own their first premium vehicle but can’t afford the entry-level price tags of brand new cars. Such a project will tap into that market and hopefully earn additional revenue for the company.

According to Mercedes-Benz India Sales and Marketing Director Debashis Mitra, they are now looking to introduce even more models in vacant slots on their market segmentation maps, after having launched 16 models since the start of the year. The new models would include Mercedes-Benz’s premium sports utility and high-performance vehicles.

Mitra sees the premium car segment to overtake the region’s overall car market sales for 2010. He predicts around 50 percent of growth, as compared to a 20 percent growth that is expected for the standard car segment. Premium car sales should reach around 13,000 vehicles, as compared to last year’s 8,500 units sold.

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