Boost In Sales for Mercedes-Benz India

Michael C. July 24, 2010

Mercedes-Benz revealed to the public their record sales in India in the first half of 2010 which totaled to 2,500 automobiles delivered to customers. India is presently the third biggest automotive growth market in the world, and the German carmaker has been able to gain a considerable market share here this year. According to Joachim Schmidt, Executive VP Sales & Marketing at Mercedes-Benz Cars, sales have greatly surpassed their expectations in the first half of 2010, which was greatly influenced by the success of the new E-Class. The company is presently the most formidable premium brand in India, and they want to build on that achievement in the second half of 2010 to be able to grow their market status. As with the first six months, Mercedes-Benz is targeting to gain a sales record for the whole 2010.

The German automaker presented a total of 30 models in the eleven product divisions in India, with the latest SLS AMG Gullwing sportscar being added to the range. Schmidt added that they foresee India’s premium segment to grow faster than the market as a whole in the approaching years. Presently, they have provided this lineup with another captivating vehicle, the Mercedes-Benz SLS AMG super sports car which is currently available in India now. Based on the automaker, both the S-Klasse and E-Klasse became the leaders in its segment in the first half of this year. While the sales of the E-Klasse went up by 109 percent in the first six months of 2010 to 1,000 automobiles, sales of the S-Klasse also boosted by 25 percent during the same period of time. The sales of the M-Klasse also jumped by 30 percent, while the C-Klasse went up by 53 percent.

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