Star Fund to help educate thousands of children in China

0013729e4a9d0c0e98a326 Star Fund to help educate thousands of children in China

Today marks the beginning of a new charity drive between Mercedes-Benz and the China Youth Development Foundation, or CYDF. Under the name of Mercedes-Benz Star Fund, the account has an initial amount of RMB 30 million and has began furnishing 125 music classrooms all across Hope Schools in China to give around 40,000 rural children proper music education.

The fund runs with the slogan “Nurturing the World of Tomorrow,” and serves as a basis for Mercedes-Benz’s five core CSR pillars, namely environmental protection, arts and music, sports, driving culture and other causes such as disaster aid projects. This new drive is proof that the company does not only sell cars—they’re very much involved in customer relations as much as setting a sustainable cause model.

Daimler Northeast Asia Chairman and CEO Ulrich Walker agrees that the fund does not only represent the company’s CSR efforts, but as well as their huge interest in the Chinese market right now which makes up quite a big chunk of the Earth’s population. Various international entities such as UNESCO, NCPA and CTA have all recognized the emergence of the Mercedes-Benz Star Fund. With their latest charity drive, it’s safe to say that Mercedes-Benz will keep doing business in China for years to come.

High fashion hits center stage in Berlin

clc 302x470 High fashion hits center stage in Berlin

A wave of fashion is about to be unleashed starting July 7 at Mercedes-Benz’s Fashion Week Berlin as the best designers from the heart of Germany flock together to party. IMG Fashion Vice President Maia Guarnaccia was ecstatic, telling the press how she felt about the upcoming event. She believes that Mercedes-Benz has done a great job domestically and globally promoting the Fashion Week Berlin, as proven by the large number of designers—both first timers and comeback seasoned veterans—that registered for the event.

A huge contributor to the success of the event’s promotional campaign comes in the form of model-turned-actress Milla Jovovich, who starred the leading role consecutively in all three Resident Evil films. Taking exclusive pictures of the actress is legendary fashion photographer Miles Aldrige, wearing a Philip Treacy masterpiece design. Her photos will be put up on display at the venue as a treat for all her fans.

The event’s brand new image is one of fascination and individuality—traits that they share with Mercedes-Benz. The organizers of the fashion event hope to inspire designers from all over the world to be bold about presenting their work while enticing guests to revel in the world of fashion and design.

First Gear driver’s program launched

mercedes benz splitview screen technology 726024 597x374 First Gear drivers program launched

Here’s your shot at being formally trained by Mercedes-Benz. As an extension to the company’s current Mercedes-Benz Driving Experience program—previously called Active Safety Experience—the Australia-Pacific Division of Mercedes-Benz is proud to announce the opening of First Gear, a program geared towards training the younger drivers who are licensed and aged 24 or below. If there’s anything the program will promote, it’s safety—part of the company’s lists of duties as a premium car manufacturer.

Managing Director for Mercedes-Benz Australia-Pacific Horst von Sanden boasts that his company is in fact already a pioneer when it comes to developing safety in their vehicles. Sanden adds that the First Gear program is aimed at helping the company in achieving vehicular safety, a responsibility not solely owned by Mercedes-Benz engineers. The program is designed to impart and improve driving fundamentals in young drivers by specifically working on their attitudes and awareness on the road.

The lessons to be taught in the program are include: basic car operations, pre, mid and post-driving risk recognition, danger identification and avoidance, maintaining a safe distance from other vehicles, identification of bad attitudes and behaviors behind the wheel and education on technological advancements to educate clients in buying a car. Also included are: vision and steering techniques, tailgating lessons, braking during emergencies on both wet and dry surfaces, evasive driving, ABS braking, driving with and without electronic stability systems, plus presentations of the company’s various technologies such as Distronic Plus, Night View Assist Plus and Parking Guidance.

Mercedes-Benz Presents Trina Turk

Trina+Turk+Opens+First+New+York+Boutique+0UdX3c0vjpUl Mercedes Benz Presents Trina Turk

Keeping up to date with the latest in fashion? Then check out the Mercedes-Benz Fashion Week Swim this July 15. None other than designer Trina Turk and her Spring 2011 swimwear collection will be rallying the stage as this year’s Mercedes-Benz Presents chosen designer. The program is an annual affair that awards designers who excel in their art and are known for their designs’ innovativeness and quality.

To be held at the Releigh in Miami Beach, Florida, the event will showcase Turk’s designs which were heavily inspired by Acapulco City’s trends back in the Sixties and Seventies. The city of Acapulco is popular amongst famous celebrities and the rich and powerful for being a getaway for glamour and fashion. Featuring very unique print designs and a kaleidoscope of colors, patterns, free flowing shapes and elegant mixtures of black and white, the collection will be flaunted in great detail, including gold pieces custom designed for Turk’s signature patterns and here passion for classic jewelry and architecture.

Turk is terribly pleased to have been chosen designer of the year, it being a very special recognition amidst a vast industry that already has countless famous names. She says such an honor highlights her deep commitment towards creating unique and innovative designs and quality craftsmanship, something that Mercedes-Benz is very well known for.

The KICHERER Mercedes-Benz SLS Supersport Edition Black

101 597x397 The KICHERER Mercedes Benz SLS Supersport Edition Black

Waiting with bated breathe for an SLS AMG Black Series? Well, how’s about a Kicherer version? The Mercedes-Benz tuner decided to go ahead and make one anyways. They’re calling it the KICHERER Mercedes-Benz SLS Supersport Edition Black. Pretty long name, isn’t it? Well, it won’t be a waste of saliva –it’s got some pretty neat modifications that are sure to make you think twice about keeping your SLS AMG dead stock.

First in the list of features is sports ‘spoiler skirt’ under the front bumper. We’re not entirely sure what the hell that is but it sure sounds nifty. And then there’s the awesome diffuser fins in the back to make sure you won’t launch like an airplane in top gear. Both of these are made from carbon fiber by the way. The sports ‘screw thread’—another mind-boggling modification—suspension system is quite marvelous, allowing the driver to fine tune the ride from inside the cockpit. And then there’s the stainless steel exhaust system—also adjustable from the inside—allowing the driver to go from low, mid to high flow depending on sound preference and performance needs.

The Supersport will be rolling on 3-piece 20-inch RS-1’s—which are very lightweight—and will be powered by a tweaked version of the SLS’ V8. Power is expected to be around 620hp—a 45-hp bump from stock form. And there’s even word of a ‘matte black foliation’ that’s supposed to help preserve the SLS’ factory paint. You could only guess how that’s going to turn out. Think along the lines of Michael Keaton’s Batmobile—a smaller version of it, without the afterburner.

From this point onwards, we’ll just let the pictures speak for themselves. Check them out.

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