Premium car segment players enjoying huge growths in China

Kharl Prado May 6, 2010


The sales war rages on between Europe’s three top luxury car makers on Chinese soil, starting off with Mercedes-Benz.

Daimler AG’s luxury car unit sold an astonishing 11,300 vehicles, a 100 percent increase compared to the previous year.

In second place is BMW with a reported group sales total of 12,440 vehicles for April. Compared to their sales the same month in 2009, last month’s figure registers a 115 percent increase for BMW AG three brands, namely BMW, MINI and Rolls-Royce.

However, in every competition there has to be a winner, and Volkswagen AG’s luxury car unit takes the trophy selling the most vehicles in China. For the month of April, Audi sold 19,606 vehicles, registering a 61 percent increase compared to their sales figure the previous year. Counting from the month of January this year, Audi was able to sell as many as 71,000 vehicles, marking a 73 percent growth from 2009.

Comparing Audi’s figures to those of Mercedes-Benz, Daimler AG has a lot of work to do to catch up since their January-to-April figures only add up to a little more than half of Audi’s at 35,400 vehicles.

Still, it’s a very good year for Mercedes-Benz. And it just seems to be getting better and better.

Tagged with: , ,

Login to your account

Can't remember your Password ?

Register for this site!