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Mercedes-Benz Renews Its Sponsorship For Fashion Week

Michael C. May 7, 2010

mercedes-benz-fashion-week-deal-extended-20128_1Mercedes-Benz shows their dedication to the world of fashion by making known to the public their renewal of sponsorship for Fashion Week for another three years.  This deal consists of two Mercedes-Benz Fashion Week events in New York and one Miami Mercedes-Benz Fashion Week SWIM show every year which will be handled by the famous IMG Fashion.  Scheduled in September, will be The Spring 2011 Collections that will be held in a brand new location which is in New York’s Lincoln Center.  According to the Vice President of Marketing for Mercedes-Benz USA, Stephen Cannon, it shows that the industry supports the Mercedes-Benz Fashion Week  by converting the Lincoln Center to be the new home for the Mercedes-Benz Fashion Week.  This event makes New York among the best fashion capitals of the world.  The dedication of Mercedes-Benz to the success of the occasion will carry on as they officially restore their commitment for three years with IMG still being their title sponsor.

Mercedes-Benz has been continually giving assistance to top fashion events for close to ten years, thus making a connection between car and fashion.  The Mercedes-Benz Fashion Week is said to accommodate almost 100,000 guests to New York City, some of them will include close to 3,000 international members of the press and fashion industry as well.  Based on the Manager Brand Experience Marketing for Mercedes-Benz USA, Lisa Holladay, being the leader in the automotive world, it goes without question for Mercedes-Benz to be connected with top events which allow their customers to feel the exceptional Mercedes-Benz experience.  Thus, its contract renewal for the Mercedes-Benz Fashion Week  together with the best facilities provided by Lincoln Center gives a new stand in supporting the needs of the fashion industry, while giving additional showcase for the Mercedes-Benz brand to be known around the world.

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Comments (2)

  1. Good article, im still looking for the original reason why mercedes benz became a sponsor of fashion show. Im glad they renewed it, but why at first ?

    Annaïs

    Reply

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