Compact Mercedes-Benz models to storm US Market in 2012

Gill May 27, 2010

Mercedes-Benz is gearing up to meet the forthcoming US fuel economy regulations by adding a whole new model line-up for the C-class. The move is also aimed to increase the market share of Mercedes-Benz by appealing to new fuel-economy conscious US customer. In fact, it is rumored that Mercedes-Benz is preparing a raft of compact cars for the US market, which can include models derived from the next-gen B-Class platform and convertible and coupe models of the next C-Class.

00 mb c350 4matic stock 630 597x3981 Compact Mercedes Benz models to storm US Market in 2012

The news has been confirmed by the Mercedes’ U.S. chief Ernst Lieb. He said that the German automaker wants to achieve a growth of 30 % in the US market over the next five years and is planning to introduce a slew of small cars from as early as 2012. The models derived from the next-gen B-class will lead the first onslaught. The lineup is expected to include B-class’s sedan, coupe and crossover versions and an AMG variant is planned for later stages.

The C-class lineup will follow in 2013. The all new model (both convertible and coupe) will be manufactured in USA. The brand new four-cylinder units will be on offer, which include both diesel and gasoline engines. Earlier too, the automaker has confirmed that it will launch a new coupe derived from the current C-class in 2011.

In US also, the key competitors of Mercedes-Benz are BMW’s 3 and 1 series families.However, the prime issue has to be the pricing. Currently, V-6 powered C-class is the smallest engine on offer in the states and is listed at $33,600. So, in order to introduce new compact variants, Mercedes-Benz has to price them cheaper than that. Hopefully, the company can price it close to BMW 1-Series, which starts at a tad over $29,000.

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