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Mercedes-Benz continues to grow sales despite Audi’s audacity

Kharl Prado April 14, 2010

 Mercedes Benz continues to grow sales despite Audis audacity

The war between Audi and BMW is still raging, but despite Audi’s outselling Mercedes-Benz during the first quarter of 2010, BMW still leads the European luxury trio. The figures will speak for themselves.

First-quarter sales for BMW amount to a total 265,809 units, beating Audi by as many as 1,709.

Despite falling behind Audi, Mercedes-Benz on the other hand continues to grow in sales nonetheless with a 15 percent increase over the final Q1 sales the previous year. MB Executive Vice President for Sales and Marketing Dr. Joachim Schmidt give much credit to the popularity of the new E- and S-Class models, and hopes to target for bigger market shares in the United States and China.

Much credit has to be given to the new E-Class, which saw worldwide sales almost double in the first quarter. Meanwhile, the S-Class, C-Class and MB’s SUV segment sold better as well.

The hot-out-of-the-grill E-Class convertible was introduced as recently as March 27 of this year, coinciding with the first day of delivery of SLS AMG vehicles to customers. MB also introduced the redefined R-Class at the New York International Auto Show. It will serve as MB’s key to penetrating China’s market starting October.

 Mercedes Benz continues to grow sales despite Audis audacity

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