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Mercedes-Benz continues to grow sales despite Audi’s audacity

Kharl Prado April 14, 2010

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The war between Audi and BMW is still raging, but despite Audi’s outselling Mercedes-Benz during the first quarter of 2010, BMW still leads the European luxury trio. The figures will speak for themselves.

First-quarter sales for BMW amount to a total 265,809 units, beating Audi by as many as 1,709.

Despite falling behind Audi, Mercedes-Benz on the other hand continues to grow in sales nonetheless with a 15 percent increase over the final Q1 sales the previous year. MB Executive Vice President for Sales and Marketing Dr. Joachim Schmidt give much credit to the popularity of the new E- and S-Class models, and hopes to target for bigger market shares in the United States and China.

Much credit has to be given to the new E-Class, which saw worldwide sales almost double in the first quarter. Meanwhile, the S-Class, C-Class and MB’s SUV segment sold better as well.

The hot-out-of-the-grill E-Class convertible was introduced as recently as March 27 of this year, coinciding with the first day of delivery of SLS AMG vehicles to customers. MB also introduced the redefined R-Class at the New York International Auto Show. It will serve as MB’s key to penetrating China’s market starting October.


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