Beijing 2010: World premiere of the Shooting Break Concept

Muamer Hodzic April 23, 2010

Mercedes-Benz is setting a highly emotional accent with the world premiere of the all-new Concept Shooting Break – the groundbreaking study displays an array of conceptual and technical innovations and offers an exciting glimpse of the brand’s future design language.

With the Concept Shooting Break, Mercedes-Benz is continuing its successful tradition as a trendsetter for new vehicle segments. The innovative concept study combines the practical benefits of an estate car with the elegance of a luxury coupe, and showcases the further development of modern Mercedes-Benz design in keeping with the cultivated sportiness so typical of the brand. “With the new Concept Shooting Break, we are demonstrating once again that pioneering spirit is an integral part of the Mercedes-Benz brand DNA,” said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “Its world premiere in Beijing is also an acknowledgment of the Chinese market, which continues to emerge as a driving force for our entire sector.”

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