On February 16th 2010, smart is starting a new international brand campaign, which will feature the “fleeing Hot Dogs”, a filling station attendant and further surprising stories to theater, TV and computer screens. The ten second spots each show a film excerpt that arouses interest and makes viewers curious to find out more. Accordingly, they end with the question that everyone asks: “What happened?” The microsite www.the-smart-class.com – the central element of the whole campaign – provides the answer. The long version of all films is shown in this web special. I’ve always been stressing that smarts needs a new marketing push, and if everything goes as planned, this campaign might just be the one that will help smart increase its brand awareness and sales.
Muamer Hodzic February 12, 2010