On February 16th 2010, smart is starting a new international brand campaign, which will feature the “fleeing Hot Dogs”, a filling station attendant and further surprising stories to theater, TV and computer screens. The ten second spots each show a film excerpt that arouses interest and makes viewers curious to find out more. Accordingly, they end with the question that everyone asks: “What happened?” The microsite www.the-smart-class.com – the central element of the whole campaign – provides the answer. The long version of all films is shown in this web special. I’ve always been stressing that smarts needs a new marketing push, and if everything goes as planned, this campaign might just be the one that will help smart increase its brand awareness and sales.