Comments on: “Meet the Beckers”: Audi’s new strategy to insult everyone

By: Audi clubaudi - Craiova Forum

Audi clubaudi - Craiova Forum — Fri, 16 Apr 2010 09:43:32 +0000

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By: -

Sat, 17 Oct 2009 08:30:26 +0000

Actually i don’t think they’re saying Lexus is ‘preppy’ at all. I believe that Lexus is the furthest thing from preppy. I do however believe they are trying to say that Lexus drivers are nerdy, strange and slightly second class, hence the idea of collecting a pizza, the infected hang nail, their second rate, odd, sense of fashion and their inability to participate in sporting competitions. Lexus drivers should give up, a Lexus is a Toyota with a different badge on it, driven by try-hards all over the world. Nice work on the ad Audi.

By: CWN

CWN — Sun, 26 Oct 2008 02:26:07 +0000

looks like Audi reliability is getting better – the Beckers made it to their destination.

By: Chris

Chris — Sun, 12 Oct 2008 15:04:51 +0000

I think Audi are trying to say that Lexus owners are ‘preppy’ or ‘nerdy’ types, who have freaks for kids. Not sure why they are bothering though, a Lexus fan would not be interested in an Audi. Lexus is like driving a motorized sofa, whereas Audi traditionally has a very harsh ride.

Audi should concentrate on their own products, instead of criticizing the competition. Their sales are still way behind Benz and BMW. There is a reason for that – their products are inferior.

By: yannis

yannis — Sat, 11 Oct 2008 11:07:03 +0000

I have a suspicion that Audi hired the same ad firm as Microsoft did with the Seinfield commercials.. Those are much better though.. the BMW stereotype was so funny

By: Steve

Steve — Sat, 11 Oct 2008 01:51:18 +0000

You know, I’m a diehard BMW owner, but that ad is awesome. Even BMW people know that 3 series drivers are douches… I had a 3 for a while and the stereotype didn’t bother me one bit. The ad is creative and amusing. Nice job Audi!

By: CarboyZR1

CarboyZR1 — Fri, 10 Oct 2008 23:36:18 +0000

The Mercedes driver stereotype is rare, but the BMW driver is completely nailed. I love these Audi ads, especially this one.

By: Muamer Hodzic

Muamer Hodzic — Fri, 10 Oct 2008 18:16:52 +0000

I agree with you on the BMW driver, they totally nailed it. I also think that the Mercedes stereotype is not true anymore, at least with the people I know and see on the street. heheh the Lexus stereotype is somewhat confusing, not sure what they are trying to say – but the part with the twins is just creepy.

By: Reg

Reg — Fri, 10 Oct 2008 05:27:24 +0000

Great ad, so true about BMW drivers. Mercedes has lost their old-man stereotype though since late 1990′s imo. And not sure what they trying to say about Lexus drivers.

By: â€œMeet the Beckersâ€: Audiâ€™s new strategy to insult everyone | Mercedes Benz Ebay Auctions

Thu, 09 Oct 2008 21:04:05 +0000

[...] â€œMeet the Beckersâ€: Audiâ€™s new strategy to insult everyone [...]