Mercedes-Benz laminates 10 Trailers for UEFA Euro 2008 Soccer Championship

Muamer Hodzic May 15, 2008

In the occasion of this years UEFA Euro 2008 Soccer Championship (22 days to go), Mercedes-Benz CharterWay has laminated ten refrigerated truck trailers with European Soccer Championship motifs. Five of the trailers trailers are decorated with an enormous collage of more than 5,000 photos of soccer fans, the other five will have images of the TV commercial “Alpenabenteuer”. CharterWay Rental is making the ten trailers available to customers beginning immediately – either alone or complete with a truck, and also for only one day if desired. The commercial vehicle services provider is offering the trailers as part of the loyalty campaign of the Deutsche FuàŸball Bund (DFB) and Mercedes-Benz.

The loyalty campaign was originated by Mercedes-Benz, as the general sponsor, together with the German Soccer Association (DFB) to support the German national soccer team in its quest for the EURO 2008 championship.