Mercedes-Benz Partners with Exclusive Online Community

mercedes asmallworld partne.thumbnail Mercedes Benz Partners with Exclusive Online Community
We have seen time and time again that Mercedes is open to new ideas and to new ways of reach their fans and customers. Their newest venture is a partnership with the exclusive online community ‘ASmallWorld‘, which will not online give them the opportunity to directly target consumers, but also to interact with them and gain insight on what their customer wants. ASmallWorld’s invite only social network has over 300,000 members from more than 200 countries.

The partnership will consist of an automotive forum for the members, blogs for prominent personalities, as well as an event calender and ASW’s Internet TV. While Mercedes has plenty of forums and blogs as well as their own internet TV site, this partnership will enable them to involve a community and give them a one-stop-shop site. The one thing that I don’t particularly understand or agree with is their website choice. There are plenty of networking sites out there that not only have a bigger audience but also the ability for you to sign-up and not wait for someone to send you an invite. Good intentions – bad execution!

Diesel initiative in the US: BlueTEC SUVs in all 50 US states

 Diesel initiative in the US: BlueTEC SUVs in all 50 US states
Mercedes Benz has finally won approval to license BlueTEC SUVs in all 50 states. They will shortly start selling the ML 320, R 320, and GL 320 BlueTEC in all US states, and feature the worlds cleanest diesel technology available.

The vehicles, which will first be available in the US, will comply with the extremely strict requirements of the American Bin 5 and ULEV emission standards. This will make Mercedes-Benz the first manufacturer to be able to license diesel SUVs in all 50 US states.

The public is still not aware on how this technology works, so we’ll try to explain. The second BlueTEC version, used in the new GL 320 BlueTEC, ML 320 BlueTEC and R 320 BlueTEC models, makes use of AdBlue, a harmless aqueous urea solution, that is injected into the exhaust-gas stream. This process releases ammonia, which converts up to 80 percent of the nitrogen oxides into harmless nitrogen and water by a process of reduction in the downstream SCR catalytic converter.

Mercedes B-Class fuel-cell test completed successfully

facelifted.thumbnail Mercedes B Class fuel cell test completed successfully

The Mercedes-Benz B-Class featuring fuel-cell drive has completed its winter testing in northern Sweden successfully. At sub-zero temperatures, the zero-emission drive showcased its capability and vital data was logged in the course of this test program. The engineers focus was on the interaction between different components in the car in real-life winter conditions.

Mercedes-Benz will be launching the first series vehicle with a local, zero-emission fuel-cell drive in summer 2010. Small-series production of the B-Class F-CELL will begin in early 2010. A new advanced type of fuel-cell drive will be employed to power this vehicle. The advantages are its compact size, better performance and suitability for everyday use.

Mercedes-Benz developing 100% electric car

s class electric vehicle medium.thumbnail Mercedes Benz developing 100% electric car
We have recently learned, from a source close to Mercedes Benz and its Research Center in Stuttgart, that the Daimler AG is working on a vehicle “which will revolutionize the luxury auto market,” as they put it. The “revolutionary” vehicle will be an all electric mid-size to large luxury vehicle, and will feature a lithium-ion battery that can be recharged two ways. The first option will be with a direct plug-in, and the other option will be a small dynamo like device that will charge the battery while the car is driving. In current tests, the battery was able to get 170 km (approx 105 miles) before it had to be charged again, which means that the dynamo itself can only partially recharge the battery.

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Formula 1 Grand Prix in Australia

mercedes mclaren f1 hamilton medium.thumbnail Formula 1 Grand Prix in Australia
The F1 Grand Prix in Melbourne this Sunday, will certainly go down in the history books as one of the craziest races ever, right next to the Michelin disaster of June 2005 in Indianapolis, when only 6 drivers were able to race. Melbourn had no tire issues, but a whole bunch of accidents, motor and transmission problems, which after 58 laps had only 6 drivers finish the race. Rubens Barrichello, who finished 6th, was disqualified for driving through a red light in the pit stop. At the end, there were only 5 legitimate drivers who scored points by finishing the entire race. Kazu Nakajima, Sebastien Bourdais, and Kimi Raikonen scored points at the end of the day, even though, they retired a couple of laps before the race was over.

Our man Hamilton finished first in Melbourne, beating Heidfeld and Rosberg by 5.4 sec and 8.1 sec respectively. His next challenge will be in a week at the Grand Prix in Kuala Lumpur, Malaysia.

Results after the break

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