The commercial is depicting the C-Class station wagon in “The Battle Against the Wind.” In this act of the C-Class station wagon opera, the wind attempts – and fails – to overtake the vehicle. It then goes into a rage, as a storm begins to brew and bolts of lighting are shot from the heavens. The C-Class then swerves to avoid a tree felled by the lightning, once again demonstrating its impressive agility. As in an actual stage production, the vehicle remains stationary, with props moving by it and special camera and lighting techniques creating the illusion that the car is being driven along the stage.

The commercial will also be shown during the in-flight entertainment program on Lufthansa flights. Shortly before the official launch of the commercial on TV stations, Mercedes-Benz TV will premiere the commercial and also present a “making-of” show. The campaign for the C-Class station wagon was developed in cooperation with Mercedes-Benz’ lead agency Jung von Matt, and it will be supplemented on the German market by extensive CRM and retail marketing measures, as well as radio commercials and large-format billboards.