The “Unlike any other” slogan is currently used in many, if not all, Mercedes ads in the US. Here is a particularly interesting and cool ad that uses that slogan to inform you about the unique cars. The slogan and the overall look of the current Mercedes mirror the cars – having a luxurious and prestige feel to them. It might be time to change things up and at least advertise the sporty/AMG models to a younger audience with a different creative approach.
What is fascinating is the William Shakespeare signature; it looks like a five year old did it.