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FRANKFURT (MarketWatch) — Mercedes-Benz said Tuesday it will launch its own Internet television broadcasting service on July 12 with a live report from Mercedes-Benz Fashion Week Berlin.

“Mercedes-Benz TV” will broadcast in German and English. The Internet TV service will feature a weekly news magazine. The program will be about 20 minutes long and will offer news, facts, and background information from the world of Mercedes. Internet viewers will also be able to watch programs 24 hours a day on the service’s five Web channels for lifestyle, cars, engines & sports, history & legends, and innovation. Mercedes-Benz events at auto shows and the brand’s world premieres will be broadcast live on Mercedes-Benz TV in the future as well.

Preview can be seen here http://www.mercedes-benz.tv.
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The launch of the weekly news magazine will be accompanied on July 12 by a special primetime presentation of “Power Meets Fashion” – live from Mercedes-Benz Fashion Week Berlin. The big highlight here will have race car drivers such as Lewis Hamilton and Klaus Ludwig, as well as other celebrities, taking both vintage and brand-new Mercedes-Benz vehicles for a spin on a special course set up between Brandenburg Gate and the Victory Column.

The cars driven here will range from an Uhlenhaut coupe to the current luxury convertible concept known as Ocean Drive.